17 April 2015

OH BERLIN, BERLIN

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Wau mikä reissu mulla olikaan! Parin viikon Berliininkeikasta on nyt palauduttu, ainakin fyysisesti - taisin kuitenkin jättää taas astetta isomman palan sydämestäni Saksaan! Sillä hetkellä kun mä raahasin mun ylipainoista matkalaukkua metroon, haistoin turkkilaisen dönerin toisessa ja epämääräisen pilvenpöllähdyksen toisessa sieraimessani ja kuulin espanjalaisten tutun papatuksen selän takaa, mä oikeasti hengitin syvään ja ajattelin: nyt mä olen kotona. Siitä se se sitten lähti: kaivattu, toivottu, ehkä ansaittukin loma ihmemaahan. 

Reissun aikana syötiin (liikaa), juotiin (liikaa) ja tanssittiin (sopivasti). Arkipäivinä mä yritin kirjoitella mun kandia, mutta jotenkin kummasti ulkomaailma huusi mun nimeä ja löysin itseni harva se päivä milloin mistäkin lounastreffeiltä, taidenäyttelystä tai pikkuputiikista "tauolta". Illat kului surffaillessa kesteiltä toisille, kun yritin mahduttaa kaiken tärkeän noille vuorokauden tunneille, jolloin mun kaverit oli vapaalla. Mä näin mun ikävöimiä ihmisiä ja sain nauraa kyyneleet silmissä pitkästä aikaa. Tuntuu, et mikään mitä tähän postaukseen kirjoitan ei tee oikeutta sille, kuinka ihanaa musta oli tehdä irtiotto paikkaan jota tällä pallolla ainakin tällä hetkellä eniten rakastan. Tuli-niin-tarpeeseen. Pääsin pakoon kaikkea stressiä ja analysointia ja sain elää ihan vaan hetkessä vähän aikaa. 

Kiitokset Ainolle, joka antoi mun nuhjustaa ja aiheuttaa kaaosta kauniissa kodissaan koko kaksi viikkoa. Oot aina tervetullut mun todennäköisesti viiden neliön suihkuttomaan opiskelijaluukkuun missä ikinä asunkin. 


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05 April 2015

10 BERLIINI-ILOA

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Ihmiset ja niiden hersyvä nauru, jota kaipasin.

Se hersyvä nauru & mauttomat jutut & maukas dinner = tukehtuminen, huutonauru.

Kahden euron pikkoloviinit Berliinin yökiskoilta. 

Yössä suunnistaminen ilman määränpäätä.

Neuköllnin loppumattomat kapakat, joihin pääsee koputtamalla ja joita aamuisin ei enää löydä. 

Niin pahalta haiseva tukka, että aamulla herää savunkatkuun ja silti hymyssä suin sitoo suortuvat nutturalle. 

Se fiilis, kun herää huutavaan nälkään ja tietää pääsevänsä mahtavalle brunssille

Vessapaperirulla, jonka pakkasin mukaani aamiaispaikan vessasta: minkä nuorena varastaa, sen vanhana omistaa. 

Aurinkokävely ja päiväunet.

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14 March 2015

VAASA

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Believe it or not - I'm still alive! It seems that the lack of time and inspiration took over me as I landed to Finland couple of months ago. To be honest I cannot promise to go back posting weekly yet but I give you my word to write every now and then about what's going on. My vision is to start writing more towards summer as life gets clearer, weather better and dresses shorter! 

My life in Vaasa has been quite chaotic lately. As I spent two years of my uni time abroad, I have way too many courses to catch up before graduation. So, I squeezed all of them to this spring as a little extra while I'm also writing my Bachelor thesis. On a paper it looked simple and totally doable - now as the days and weeks just fly by bringing deadlines closer, I can tell it's neither. 

However impossible it seems now, I have couple of unbeatable motivators that hell yes take me through these months:

Berlin - Oh god I miss Berlin and its people. Everytime I'm feeling down I just go back to the pics, music and memories of last summer. It's insane how I then thought it was just normal life with couple of extra open airs and brunches and now would sell my organs to dive back to the times of my life. I can truly say I felt more home in my humble room with just a mattress and best flatmates ever than I feel anywhere else, I'm afraid. At least for a while. Why do we always realize the worth of things just when they are gone? Luckily my yearning will be treated soon with a proper dose of Berlin: I will fly 2nd of April and enjoy the city! Still haven't decided my return flight, I feel I need some Berlin now. 

Helsinki - Yes, surprisingly in Finland but still mysteriously calling me. I decided to pack my things again and move to Helsinki in May, though I don't know where and what for. I can tell my dad is so happy to help in my sixth move of the year! I'm on a job-hunt now, would love to continue doing something across marketing/advertising. Most of my friends have ended up in Helsinki and I have a strong feeling that if my destiny is to stay in Finland, it must be there. I miss people, life and city vibes. I want to buy a cool summer bike. Also, I believe it cannot be only one set of "times of my life" per person on this planet. So, I give it a try and wish for the second one soon.
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19 December 2014

BLACK & WHITE

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Coat Forever21 / bag Zign here / pants H&M / boots Topshop here

Time for an outfit post again - one of the last ones from Berlin I'm afraid! Couple of weeks ago I found this beautiful wool coat at Forever21 to brighten up my everlasting all black (or grey, if I go crazy) outfits. Wasn't sure if I would be brave enough to wear and combine it a lot but actually it turned out just perfect to mix and match with my wardrobe mainly consisting of basic colours. I think it adds up some light, literally, as the view in Berlin has been fairly grey and dark last weeks. What do you think, hit or miss? I really cross my fingers for warm weather in Finland too…

// Pitkästä aikaa asupostausta luvassa - Berliinin viimeisiä viedään! Pari viikkoa sitten törmäsin tähän valkoiseen villakankaiseen takkiin Forever21:ssa ja kotiutin kaunokaisen heti piristämään mun loppumatonta mustien (tai harmaiden, jos meen hurjaksi) asujen liutaa. En ollut ihan varma saisinko yhdisteltyä ja käytettyä takkia tarpeeksi, mutta ilokseni oon huomannut että sitä on täydellisen helppo veivata edestakaisin mun tosi perusväreistä koostuvan vaatekaapin kanssa. Sitäpaitsi, takki tuo mun mielestä oikeasti valoa arkeen, kun maisemat on ollut hiukan harmaat viimeaikoina. Mitäs sanotte, hitti vai huti? Pistän peukut pystyyn lämpimille keleille Suomessa…

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26 November 2014

MY WORK @ ZALANDO


 
From time to time I get various questions about my work at Zalando, so I finally decided to tell a bit more in detail about how I spend my days here in Berlin. In the end, that's the one and only reason why I am here now. First of all check out our new corporate video above - I think it gives quite a nice overview of what we are and do!
 
Back to the beginning. I came to Berlin exactly ten months ago when I started my internship in offline marketing department. Getting this chance was a dream come true to me, as I had already studied some fashion in the UK alongside my business courses and made my mind about the career within fashion industry. With short notice, I packed my suitcase again and moved to the city I had never been in before.
 
I work under Sales department in the Nordic offline team consisting of one Swedish, one Norwegian, one Danish and one Finnish employee, me! I am solely responsible for covering Finnish market when it comes to offline marketing activities. Meaning, a lot of responsibility balanced with freedom - jackpot! I appreciate working independently and following my own visions, as a part of the great team of course. And luckily, I ended up working in the best team ever. Working long hours so tightly together makes you kind of family, and that's what they have been to me in all the good and bad! To sum it up, lots of tears but way more laughs along the journey.
 
What we actually do in offline then? Only sky is the limit. Flyers, on-pack co-operations, offline media buying, and much more. I work a lot together with external partners such as fashion magazines and beauty brands, as well as other internal marketing channels to create multichannel campaigns. Maybe some of you heard about Zalando's treasure hunt in Helsinki? ;) I worked mainly at offline during the first half a year and I still do, but after finishing my initial internship I have been carrying another project within the marketing department from July on too.
 
The best parts of my work are definitely the awesome talented people, feeling of fashion, dynamic atmosphere and never ending change bringing the perfect pressure I need.
 
I couldn't be more thankful for my time at Zalando. I learned so much, got to work with so many great people, and the chance to be a part of the exploding success story of Zalando with all its ups and downs - believe me, they were many. To be honest it's killing me to move back to Finland and somehow I cannot give up a thought of returning here soon. We will see :)
 
Please feel free to comment: it was impossible to summarise this chaotic, fun, intense, awesome year at Zalando that is no doubt among the best ones of my life so far. Actually, please just comment!
 
P.S. In case someone uses LinkedIn that side of the screen, feel free to drop by on my profile here for more details.

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