VAASA

Believe it or not - I'm still alive! It seems that the lack of time and inspiration took over me as I landed to Finland couple of months ago. To be honest I cannot promise to go back posting weekly yet but I give you my word to write every now and then about what's going on. My vision is to start writing more towards summer as life gets clearer, weather better and dresses shorter! 

My life in Vaasa has been quite chaotic lately. As I spent two years of my uni time abroad, I have way too many courses to catch up before graduation. So, I squeezed all of them to this spring as a little extra while I'm also writing my Bachelor thesis. On a paper it looked simple and totally doable - now as the days and weeks just fly by bringing deadlines closer, I can tell it's neither. 

However impossible it seems now, I have couple of unbeatable motivators that hell yes take me through these months:

Berlin - Oh god I miss Berlin and its people. Everytime I'm feeling down I just go back to the pics, music and memories of last summer. It's insane how I then thought it was just normal life with couple of extra open airs and brunches and now would sell my organs to dive back to the times of my life. I can truly say I felt more home in my humble room with just a mattress and best flatmates ever than I feel anywhere else, I'm afraid. At least for a while. Why do we always realize the worth of things just when they are gone? Luckily my yearning will be treated soon with a proper dose of Berlin: I will fly 2nd of April and enjoy the city! Still haven't decided my return flight, I feel I need some Berlin now. 

Helsinki - Yes, surprisingly in Finland but still mysteriously calling me. I decided to pack my things again and move to Helsinki in May, though I don't know where and what for. I can tell my dad is so happy to help in my sixth move of the year! I'm on a job-hunt now, would love to continue doing something across marketing/advertising. Most of my friends have ended up in Helsinki and I have a strong feeling that if my destiny is to stay in Finland, it must be there. I miss people, life and city vibes. I want to buy a cool summer bike. Also, I believe it cannot be only one set of "times of my life" per person on this planet. So, I give it a try and wish for the second one soon.

MY WORK @ ZALANDO

  From time to time I get various questions about my work at Zalando, so I finally decided to tell a bit more in detail about how I spend my days here in Berlin. In the end, that's the one and only reason why I am here now. First of all check out our new corporate video above - I think it gives quite a nice overview of what we are and do!   Back to the beginning. I came to Berlin exactly ten months ago when I started my internship in offline marketing department. Getting this chance was a dream come true to me, as I had already studied some fashion in the UK alongside my business courses and made my mind about the career within fashion industry. With short notice, I packed my suitcase again and moved to the city I had never been in before.   I work under Sales department in the Nordic offline team consisting of one Swedish, one Norwegian, one Danish and one Finnish employee, me! I am solely responsible for covering Finnish market when it comes to offline marketing activities. Meaning, a lot of responsibility balanced with freedom - jackpot! I appreciate working independently and following my own visions, as a part of the great team of course. And luckily, I ended up working in the best team ever. Working long hours so tightly together makes you kind of family, and that's what they have been to me in all the good and bad! To sum it up, lots of tears but way more laughs along the journey.   What we actually do in offline then? Only sky is the limit. Flyers, on-pack co-operations, offline media buying, and much more. I work a lot together with external partners such as fashion magazines and beauty brands, as well as other internal marketing channels to create multichannel campaigns. Maybe some of you heard about Zalando's treasure hunt in Helsinki? ;) I worked mainly at offline during the first half a year and I still do, but after finishing my initial internship I have been carrying another project within the marketing department from July on too.   The best parts of my work are definitely the awesome talented people, feeling of fashion, dynamic atmosphere and never ending change bringing the perfect pressure I need.   I couldn't be more thankful for my time at Zalando. I learned so much, got to work with so many great people, and the chance to be a part of the exploding success story of Zalando with all its ups and downs - believe me, they were many. To be honest it's killing me to move back to Finland and somehow I cannot give up a thought of returning here soon. We will see :)   Please feel free to comment: it was impossible to summarise this chaotic, fun, intense, awesome year at Zalando that is no doubt among the best ones of my life so far. Actually, please just comment!   P.S. In case someone uses LinkedIn that side of the screen, feel free to drop by on my profile here for more details.